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14. January 2023

The nightlife entrepreneur investing in the harbourfront

Misgina Ghebremeskel opened the bars Hammerhai and Vannskrekk in Oslobukta. That was not a given.
Misgina Ghebremeskel’s entrepreneurial story has been told a number of times in the Norwegian media. It starts in 2013, when the Kragerø man quit his studies in Oslo to launch Angst Bar with two empty hands. On a spring day, seven years later, A chance trip with his family in Oslobukta planted the seeds that would lead to the launch of Hammerhai.

“The children were in a wonderful mood. The sun was shining, and we wanted a glass of wine. The area looked more like a construction site, and we couldn’t find what we were looking for. That’s when I thought, ‘this place needs a bar’,” says Misgina Ghebremeskel.

Through a mutual acquaintance, Misgina was put in touch with Caroline Krefting at Carucel Eiendom. The two of them met for coffee along the docks at Oslobukta. Before Hammerhai opened, Misgina had checked out tens of locations in Oslo, years in advance.

“Either I like it, or I don’t. When I got to see this venue, I immediately thought it might take off. We can build something here that you can’t get anywhere else. We can make magic. But the venue was too big. I wanted to divide into thirds,” says the entrepreneur.

Cooperation built on trust

The planning of the entrance, the interior, and the location of the bar was already underway. He also knew of two other parties that might be interested in setting up wall-to-wall. With determination, he succeeded in convincing Carucel.

“We needed a smaller venue. It was very clear to me what kind of place we were making. When you know, you know. We challenged each other along the way, but when I presented the concept and the idea, we reached an agreement to divide up the venue,” he says.

Carucel Eiendom has invested in the city floor of Oslobukta, meaning all the ground levels in the area. This consists of approximately 40,000 square metres across 100 different premises. Caroline Krefting knew Misgina was serious and had visited Angst Bar a lot herself.

We have made targeted efforts for quality and diversity in Oslobukta, often with original and Norwegian parties that operate their business with a passion. That’s what Misgina does. His energy and level of ambition are utterly unique,
— says Caroline Krefting, development director at Carucel Eiendom.

Fullt hus fra første dag

One year after Misgina visited Oslobukta with his family, Hammerhai’s doors were open. The date was 1 March 2022. The timing could not have been better, according to the entrepreneur.

“It became the memory of a lifetime. The infection control restrictions were lifted two weeks before the opening. People were longing for freedom. I could practically touch the enthusiasm and love between people. The concept hit the bullseye. We had a full house from day one,” says Misgina.

One of the many details he was concerned with was making sure the bar was located at the entrance. It was also important to him that the venue wouldn’t just be a new Angst Bar.

“Hammerhai isn’t a discotheque. It’s meant to be the place for good wine, good conversation, and a relaxed atmosphere. In a place like that, it’s easier to create good experiences when you see the guests come in. You need a lot of small things to add up to win guests over,” he says.

Within ten months, Hammerhai had a turnover of NOK 16 million. The goal is to push it higher. In May 2023, he opened yet another concept in Oslobukta, Vannskrekk at Sørenga.

“Caroline and I went out to Sørenga to look at the venue together. It gave me the same feeling as when we established Hammerhai. The same way we breathed new life into Strøget in Torggata after Angst Bar opened, the goal is to bring people in, even during the winter. That’s the challenge I want,” Misgina notes.

Will you be seeking more leases with Carucel?”

“I can’t answer that, but what I really like about Carucel is that they listen, they give you their time, they’re open to ideas and they’ll show up if there’s any issue. It’s a business partner, not just a landlord,” concludes Misgina.

Hammerhai is a café, bar, and club that opened in Oslobukta in March 2022. Here, you can find a unique interior, sea, sun, and Southern Norwegian charm at its best. A spot with good drinks for good conversation in a relaxed atmosphere. Hammerhai can be found at Operagata 77 in Oslobukta.

Director of Living & Leisure
Pierre Puggaard
Projects
Managing director
Hege Brattlid
Projects
Eiendom
Camilla Lilledahl
Projects
Property management head
Fredrik Lekven Lien
Projects
Team lead @Alva
André Sannerhaugen
Projects
Property management head
Joachim Wolf Stensland
Projects
Christian Østby
Projects
Board chairperson
Carl Erik Krefting

Founder of Carucel, with over 30 years of experience as a real estate investor. Before founding Carucel, Carl Erik Krefting was part of the founding of Søylen Eiendom. Krefting has spent more than 20 years as a partner of the law firm Thommessen Krefting Greve Lund (Thommessen) and holds a cand.jur. from the University of Oslo (UiO).

Board member
Caroline Krefting

The head of real estate investment and development at Carucel since December 2016. Experience as Asset Management Officer at Steen & Strøm and Associate of both Deal Advisory and Audit at KPMG. Krefting has a master’s degree in applied economics and finance and a bachelor’s degree in business management from the Copenhagen Business School.

Board member
Kjersti Hobøl

Administrative director of the retail company Nille. Experience as board member of XXL, Aspelin Ramm, Byggmax and Elektroimportøren. Broad experience from a background in the boards of retail companies and many other leadership positions.

Board member
Hans Petter Høegh

Finance director of Kristian Gerhard Jebsen Group and administrative director of KGJ Eiendom. Wide-ranging board experience from real estate firms such as Søylen, Winta Eiendom, and BSA Berlin, as well as from investment companies such as Procerta AS. Høegh has held multiple positions as finance director and holds a master’s degree in economics and administration from Université de Lausanne.

Board member
John Giverholt

His experience includes the position of administrative director of Ferd, group director of DNB, and assistant finance director at Hydro. Wide-ranging board experience from organisations such as Kongsberg-Gruppen, Telenor, Scatec Solar, and Gjensidige. Giverholt has a bachelor’s degree in economics from University of Manchester and is a state-authorised auditor from the NHH Norwegian School of Economics (NHH).